Google Keep May Not Be a Keeper

Google on Wednesday launched Google Keep, a mobile
 application designed to let users store notes and checklists in a way 
that could compete with popular productivity app Evernote.
Keep allows users to tap out a note or checklist, or record a voice 
memo that it will transcribe and store. Notes can then be synced to 
other Android devices or shared to services such as Google+, Gmail or 
Twitter.
In addition to note-taking, Google Keep users can take and store 
photos in the app, then use Android's camera editing features like photo
 filters and cropping. Users can pin the photos to checklists or notes, 
or share the photos via social networks such as Facebook or Instagram.
Google Keep's mosaic interface is simple, but allows users to 
customize the color of their notes and add photos. They can also choose 
the view they'd like -- single or multi-column -- and can drag-and-drop 
to customize note arrangements.
Those aesthetics - simple, colorful, user-friendly - were likely a 
key priority when developing Google Keep, said Michael Facemire, senior 
analyst for application development and delivery at 
Forrester Research.
"It used to be that functionality drove applications and desktop 
services, but with mobile that changed significantly," he told 
TechNewsWorld. "Now design is key and just as important, if not more 
important, than functionality. If you look at Google's recent app 
history, they're really making a strong push to have great mobile 
experiences as well as functionality."
Google Keep is only available for Android versions 4.0 and above via 
Google Play. The service is also accessible online, and the company said
 that soon users will be able to access, edit and create new notes from 
Google Drive.
Google did not respond to our request to comment for this story.
Keeping Notes on Rivals
It's too early to know whether Google Keep will be able to compete in a 
market that's crowded with more established apps such as Evernote, said 
Facemire, especially considering there are features Google hasn't 
included yet in the app.