Google Keep May Not Be a Keeper
Google on Wednesday launched Google Keep, a mobile
application designed to let users store notes and checklists in a way
that could compete with popular productivity app Evernote.
Keep allows users to tap out a note or checklist, or record a voice
memo that it will transcribe and store. Notes can then be synced to
other Android devices or shared to services such as Google+, Gmail or
Twitter.
In addition to note-taking, Google Keep users can take and store
photos in the app, then use Android's camera editing features like photo
filters and cropping. Users can pin the photos to checklists or notes,
or share the photos via social networks such as Facebook or Instagram.
Google Keep's mosaic interface is simple, but allows users to
customize the color of their notes and add photos. They can also choose
the view they'd like -- single or multi-column -- and can drag-and-drop
to customize note arrangements.
Those aesthetics - simple, colorful, user-friendly - were likely a
key priority when developing Google Keep, said Michael Facemire, senior
analyst for application development and delivery at
Forrester Research.
"It used to be that functionality drove applications and desktop
services, but with mobile that changed significantly," he told
TechNewsWorld. "Now design is key and just as important, if not more
important, than functionality. If you look at Google's recent app
history, they're really making a strong push to have great mobile
experiences as well as functionality."
Google Keep is only available for Android versions 4.0 and above via
Google Play. The service is also accessible online, and the company said
that soon users will be able to access, edit and create new notes from
Google Drive.
Google did not respond to our request to comment for this story.
Keeping Notes on Rivals
It's too early to know whether Google Keep will be able to compete in a
market that's crowded with more established apps such as Evernote, said
Facemire, especially considering there are features Google hasn't
included yet in the app.